Our job is to make a rabbit hole more interesting by making it more accurate, not by making it more certain than the evidence allows.

Evidence first

Where practical, articles prioritise primary research, systematic reviews, major reviews, official data and authoritative guidance. Secondary sources can be useful for discovery and context but should not silently become the evidence for a scientific claim.

Established, plausible, unknown

When a subject is easily exaggerated, we distinguish between findings that are well established, interpretations that are biologically or historically plausible, and questions that remain unresolved.

Claims from social media

Viral claims are checked against the underlying evidence rather than accepted or rejected because of who posted them. A credential is relevant context, not a substitute for evidence.

Health and science

Health articles explain evidence and uncertainty; they are not personalised medical advice. We avoid turning early mechanisms, animal studies or associations into treatment claims.

Sources

Research-led articles should include inspectable sources or further reading. If a source materially changes or is corrected, the article should be reassessed.

Commercial independence

Advertisers, affiliates and commercial partners do not get editorial approval over independent articles. Paid editorial content, if accepted at all, must be clearly identified as advertising before the reader engages with it.